Jumpstart Your Creativity:
Getting and Staying Creative in the World of Business
Tools Tactics and Techniques
Purpose: The purpose of this interactive, hands on course is to help people learn the tools tactics and techniques for creative thinking and ideation, and to know how to evaluate those ideas and turn them in to products and services.
Objectives:
- To understand the definition of creativity and the purpose it serves in the world of business.
- To assess each person on creativity and to get a baseline on their level of creativity.
- To learn about 15 – 20 ideation tools and understand how to use them through practice.
- To learn specific evaluation tools and practice using them.
- To learn a common language around creativity and ideation processes and make them a consistent practice in our organization.
Overview of methodologies taught:
The following tools (and their respective worksheet) would be provided in order to give everyone a common “toolbox” of ideation methodologies.
Tools:
- Random Stimulation- a tool used to create ideas out of apparently unrelated lists of words
- Cross- pollination- generating ideas by barrowing them from other industries
- Art Collection- using a collection of random abstract art to generate new ideas
- Photo World- using an oddball collection of photos to stimulate thinking and get ideas
- The Rules- breaking into new idea patterns by imagining that rules no longer existed
- Dumb Idea- what is the dumbest approach you could take?
- Idea factory- looking at an idea or concept in a different way by thinking of it as one of these concepts
- Candy bars- using a list of old and new candy- developing new ideas and approaches
- What if pigs flew?- using a list of ridiculous “redefining questions” new ideas can be generated
- Blank Slate – current conditions do not exist. We are starting the process from scratch.
- Emotional State – how would an angry, sad, happy, etc. person approach this idea?
- Emotional State Three – how would you create this product or idea to make someone angry, happy sad, etc.?
- Occupational Consultant – how would a doctor make this? How would a welder approach this?
- Celebrity Consultant – how would Paris Hilton make this? How would George Bush make this? Etc.
- Conditions – how would you make this go faster? Last longer? Be louder? .
- Occupational Audience – how would you make this for astronauts? Interior decorators? Lion tamers? Etc.
- Random Location- how would this work on Mt Everest? Under water? On Mars?
- Object-ivity- using the random objects in your box- what ideas are generated?
- Cereal ideas- looking at the images of these old and new cereals- what ideas are generated?
- Word chain- using words and then building in response to each word, build a chain of associations
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